Doubling the Conversions on 40 CAD/day Google Ads Campaign

Increase the sales within a limited budget (40 CAD/day).

CASE STUDY


One of our client is GTA based solid waste collector and dumpster rental provider.

They approached Digital 6ix in Jan’24 with an urgent need of increasing their sales and revenue.

01

Challenges

1. The goal was to increase their sales within a limited budget (40 CAD/day).

2. Their landing page was not optimized resulting in lack of conversation rate.

3.They wanted to see the results in the first few weeks of the campaign.

A strong PPC campaign was thus, needed in order to increase their local traffic across the GTA.

02

Solution

1. We presented them with a Call-Only campaign so that the users were not directed to the non-conversion(under-per-forming) landing pages.

2. We believed that if we run the Call-Only campaign on mobile phones, we would definitely see good performance as the potential sales were just a call away.

This would also reduce the campaign costs by lowering down the non- converting and irrelevant traffic.

We were able to get the campaign of to a right start with 26 conversions in first month only to double it up in the following months.

Decline in Cost Per Click and rise in conversions in Following Months

We were able to achieve constant decline in CPC in the next few months hence getting more conversions for the same budget spent.

03

Result


We were able to get the campaign of to a right start with 28 conversions in first month only to double it up in the following months.

We were able to achieve constant decline in CPC in the next few months hence getting more conversions for the same budget spent.

We actually generated 20% more calls than conversions listed below; our conversion number in that regards is less because the client didn’t pick up all the calls that we generated.

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