Road to 60k Monthly Visitors: The Ultimate Web Traffic Story for a Car Cleaning Company
One of our client is Canada based mobile car cleaning company. They approached Digital 6ix in Feb’24 with an urgent need of Increasing traffic to their Website.
Achieved 59.8K+ monthly Traffic in less than 6 months.
22.5k keywords ranking on google with over 20% in top 3 rankings of the SERP.
Strategy Explained
Here’s a step-by-step guide:
1. A winning blog strategy based on the pillar and cluster model
2. Indexing and De-indexing Pages Using Google Search Console
3. On-Page Optimization for all the content(new and existing)
4. Backlink Strategy Using Content, Google Search Operators, and Outreach Templates
5. Competitive Analysis by studying Keyword gaps and Backlink gaps
1. Winning Blog Strategy based on Cluster and Pillar Model
A winning blog strategy based on the pillar and cluster model involves creating a comprehensive content framework that enhances SEO, improves user experience, and establishes authority on specific topics.
Here’s a step-by-step guide:
Step 1: Identify Core Pillar Topics – Pillar topics are broad themes that are central to your business and have high search volume. Choose 3-5 core topics relevant to your industry.
For a car cleaning company, potential pillar topics could be:
– Comprehensive Guide to Car Cleaning,
– The Ultimate Car Maintenance Checklist,
– Best Practices for Car Detailing.
Step 2: Create Comprehensive Pillar Pages – Develop in-depth, long-form content around each pillar topic. These pages should provide an exhaustive overview and serve as a central hub linking to cluster content.
Example Pillar Post: “The Comprehensive Guide to Car Cleaning”
– Introduction to car cleaning
– Importance of regular car cleaning
– Detailed sections on exterior cleaning, interior cleaning, engine cleaning, etc.
Step 3: Conduct Keyword Research for Clusters – Identify long-tail keywords and specific subtopics related to each pillar topic. These will form your cluster content.
Example keywords for “Comprehensive Guide to Car Cleaning” might include: “car cleaning tips,” “best car cleaning products,” “how to clean car interior,” etc.
Step 4: Create Cluster Content – Write detailed blog posts for each identified subtopic. Each cluster post should link back to the main pillar page and include internal links to other related cluster posts.
For “The Comprehensive Guide to Car Cleaning,” cluster topics could be:
– How to Choose the Best Car Cleaning Products
– Step-by-Step Guide to Cleaning Car Interiors
– Tips for Cleaning Car Windows and Mirrors
– How to Detail Your Car Like a Pro
Step 5: Optimize Interlinking – Ensure all cluster content links back to the pillar page and interlinks with other relevant cluster posts. This creates a robust internal linking structure that boosts SEO.
Example: In “How to Choose the Best Car Cleaning Products,” include a link like “For a comprehensive overview, check out our guide on car cleaning.”
Step 6: Promote and Distribute Content – Share your pillar and cluster content across multiple channels, including social media, email newsletters, and guest posts on other websites. Collaborate with influencers or other bloggers in the automotive space to reach a wider audience.
Step 7: Analyze and Adjust – Monitor the performance of your pillar and cluster content using analytics tools. Adjust your strategy based on what’s working and what’s not.
Example: Use Google Analytics to track page views, bounce rates, and conversions. Adjust content or SEO tactics accordingly.
2. Indexing and De-indexing Pages Using Google Search Console
Step-by-Step Guide for a Car Cleaning Website
Step 1: Set Up Google Search Console
Step 2: Indexing New Pages
1. Submit URL for Indexing
2. Monitor Indexing Status
if the URL is not indexed, click on “Request Indexing.
3. Create and Submit Sitemap
Step 3: De-indexing Existing Pages
1. Remove URL
2. Use robots.txt:
– Example:
User-agent: *
Disallow: /page-to-deindex/
3. No-index Tag
– Add a `<meta name=”robots” content=”noindex”>` tag to the HTML of the page you want to deindex.
– This tells search engines not to index the page.
Step 4: Monitor and Optimize
1. Monitor Performance
2. Fix Coverage Issues
3. Enhance Page Experience
3. On-Page Optimization for all the content(new and existing)
10 tips used to enhance website’s on-page SEO, improve user experience, and boost search engine rankings.
1. Keyword Optimization: Ensure primary and secondary keywords are naturally integrated into your titles, headers, and content.
2. Title Tags: Craft compelling, keyword-rich title tags under 60 characters to improve click-through rates and rankings.
3. Meta Descriptions: Write engaging meta descriptions under 160 characters that include target keywords and entice users to click.
4. Header Tags (H1-H6): Use header tags to structure content, with the primary keyword in the H1 tag and variations in H2 and H3 tags.
5. URL Structure: Keep URLs short, descriptive, and include primary keywords for better readability and SEO.
6. Internal Linking: Link to relevant internal pages to improve site navigation and distribute link equity.
7. Image Optimization: Compress images for faster loading and use descriptive alt text with keywords for better accessibility and SEO.
8. Mobile Friendliness: Ensure your site is responsive and provides a great user experience on all devices.
9. Page Load Speed: Optimize site speed by compressing files, leveraging browser caching, and using a content delivery network (CDN).
10. Content Quality: Create high-quality, original content that provides value to users, engages them, and encourages social sharing.
4. Backlink Strategy Using Content, Google Search Operators, and Outreach Templates
Step 1: Develop a Content Strategy
1. Create High-Quality Content
– Produce valuable and informative content that industry leaders and websites will want to link to.
– Examples:
– In-depth guides (e.g., “The Ultimate Guide to Car Detailing”)
– How-to articles (e.g., “How to Clean Your Car Like a Pro”)
– Case studies
– Infographics
– Videos
2. Identify Linkable Assets:
– Determine which content pieces are most likely to attract backlinks.
– Examples: Comprehensive guides, unique research, original infographics, and engaging videos.
Step 2: Use Google Search Operators to Find Link Opportunities
1. Find Industry Blogs and Websites
– Use search operators to identify relevant websites.
– Examples:
“car cleaning” “guest post”
“car detailing” “write for us”
“car maintenance” “guest article”
site:.edu “car cleaning tips”
site:.gov “car maintenance guide”
intitle:”car cleaning” inurl:blog
Step 3: Outreach to Industry Leaders
Craft Outreach Templates
– Personalize your outreach emails to increase your chances of success.
5. Competitive Analysis by studying Keyword gaps and Backlink gaps
Here’s a step-by-step guide to Keyword Gap Analysis
1. Identify Competitors
– Listed the main competitors in the car cleaning industry. These were the local businesses or larger companies with strong online presence.
2. Use Keyword Research Tool
– Tools like Ahrefs or SEMrush can help identify keyword gaps. These tools allows to compare your website’s keywords with those of your competitors.
– Look for keywords that your competitors are ranking for but you are not.
3. Steps to Identify Keyword Gaps
– Enter Your Domain: In the keyword research tool, enter your website URL.
– Enter Competitors’ Domains: Enter the URLs of your top competitors.
– Run the Analysis: The tool will generate a list of keywords that your competitors are ranking for that you are not.
4. Analyze Results
– Identify high-volume, low-competition keywords that are relevant to your business.
– Focus on keywords that have commercial intent, such as “best car cleaning service,” “car detailing near me,” or “affordable car wash.”
5. Create Content to Fill Gaps:
– Develop content targeting these keywords to capture search traffic.
– Examples:
– Blog posts
– Service pages
– Guides and tutorials
Kindly repeat the same set of steps to be used for Backlink Gap Analysis.
How We Can Help
Make Your Local Business the Star of the Neighbourhood.
At Digital 6ix, we’re passionate about helping your business thrive through expert digital marketing and stunning website design. Our goal is to turn leads into loyal customers and help your business grow. We offer tailored services in social media marketing, Google Ads, PPC campaigns, Content Marketing and top-notch SEO practices. Our team of developers, designers, copywriters, and coordinators has the expertise and tools to elevate your business. We’re committed to achieving great results and boosting your rankings. If you’re looking for a trusted marketing and web design partner in Toronto, choose Digital 6ix.
We are as dedicated to your success as you are!
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